Exhibit Coordination & Curation
Exhibit Catalog Writing, Design & Printing
Exhibit Gallery and Wall Panel Text
Opening Reception Panel Discussion
Web Design / Digital Exhibit
Digital Marketing & Social Media
Petersen Automotive Museum in Los Angeles, CA
April 2018 – March 2019
Custom Revolution at the Petersen Automotive Museum was the Motorcycle Arts Foundation’s first museum exhibition and public project. Guest Curated by MAF Co-founder, Paul d’Orléans, the MAF was tasked with coordinating the full exhibition and motorcycle transport, creating an online digital representation of the exhibition, and writing and printing the Custom Revolution catalog.
Custom Revolution – Motorcycle Exhibit
In less than 2 months, the Motorcycle Arts Foundation was able to gather 24 one-of-a-kind motorcycles from some of the most renowned builders around the world, including Roland Sands, Ian Barry, and Shinya Kimura. A truly global collection, the international countries represented in Custom Revolution include the United States, Spain, Japan, Germany, Indonesia, Vietnam, and Ireland.
To complement the physical exhibit, the Motorcycle Arts Foundation also designed a digital exhibit for all bikes featured in the exhibit via TheVintagent.com in order to give partial exhibit access to those who cannot visit the exhibit in person and also host additional multi-media such as film pieces submitted by the builders.
In addition, the Motorcycle Arts Foundation also wrote, designed, and printed Custom Revolution souvenir catalogs with the assistance of the Petersen Automotive Museum. These 100+ page catalogs include write-ups on every bike featured in the exhibit, as well as high resolution photography and a brief history of custom motorcycles and the dawn of a new custom motorcycle age.
Paul d’Orléans, Motorcycle Arts Foundation
Bruce Meyer, Petersen Automotive Museum
Terry Karges, Petersen Automotive Museum
Woolie Woolaway, Deus ex Machina
Derek Dorrestyn, Alta Motors
Ian Barry, Falcon Motorcycles
Charles Fleming, LA Times
120 Full Color Pages
High Resolution Photography
Motorcycle Exhibit Profiles
To coincide with the opening of the exhibit, The Motorcycle Arts Foundation designed, coordinated, and printed a 120 page catalog featuring original writing by Guest Curator Paul d’Orléans and photographs of every motorcycle include in Custom Revolution.