Electric Revolution – Motorcycle Exhibit

Petersen Automotive Museum in Los Angeles, California
April 2019 – November 2019

Custom Revolution at the Petersen Automotive Museum was MAF Founders Sasha Tcherevkoff and Paul d’Orléans first co-produced museum exhibit, and directly led to the creation of the Motorcycle Arts Foundation. Guest Curated by now MAF President, Paul d’Orléans, our founders supported the coordination of the full exhibition and motorcycle transport, creating an online digital representation of the exhibition, and writing and printing the Custom Revolution catalog.

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Custom Revolution is the first major museum exhibit to celebrate the contemporary custom motorcycle.

Custom Revolution – Motorcycle Exhibit

In less than 2 months, the Motorcycle Arts Foundation was able to gather 24 one-of-a-kind motorcycles from some of the most renowned builders around the world, including Roland Sands, Ian Barry, and Shinya Kimura. A truly global collection, the international countries represented in Custom Revolution include the United States, Spain, Japan, Germany, Indonesia, Vietnam, and Ireland.

To complement the physical exhibit, the Motorcycle Arts Foundation also designed a digital exhibit for all bikes featured in the exhibit via TheVintagent.com in order to give partial exhibit access to those who cannot visit the exhibit in person and also host additional multi-media such as film pieces submitted by the builders.

In addition, the Motorcycle Arts Foundation also wrote, designed, and printed Custom Revolution souvenir catalogs with the assistance of the Petersen Automotive Museum. These 100+ page catalogs include write-ups on every bike featured in the exhibit, as well as high resolution photography and a brief history of custom motorcycles and the dawn of a new custom motorcycle age.

“Our sold-out opening reception had the majority of builders in attendance, as well over 300 motorcycle enthusiasts and industry executives.”

Panel Discussion

Paul d’Orléans, Motorcycle Arts Foundation

Bruce Meyer, Petersen Automotive Museum

Terry Karges, Petersen Automotive Museum

Woolie Woolaway, Deus ex Machina

Derek Dorrestyn, Alta Motors

Ian Barry, Falcon Motorcycles

Charles Fleming, LA Times



Catalog Cover with Shadow

Custom Revolution – Catalog

120 Full Color Pages
High Resolution Photography
Motorcycle Exhibit Profiles

To coincide with the opening of the exhibit, The Motorcycle Arts Foundation designed, coordinated, and printed a 120 page catalog featuring original writing by Guest Curator Paul d’Orléans and photographs of every motorcycle include in Custom Revolution.

custom revolution samples

Electric Revolution Press